Prep: Scrub and dry the sweet potatoes. Rub each all over with olive oil, sprinkle with sea salt, and poke several holes with a fork.
Air fry: Place in a single layer in the air fryer basket. Air fry at 400°F for 35–45 minutes, until fork-tender. Let rest 5 minutes.
Make the cinnamon honey butter: While the potatoes cook, whip the softened butter with powdered sugar, honey, cinnamon, and a pinch of salt until light and creamy.
Make the cinnamon sugar: Stir together the granulated sugar and cinnamon.
Assemble: Slice each potato open lengthwise and fluff the flesh. Add a generous spoonful of cinnamon honey butter, then sprinkle with cinnamon sugar. Serve warm.
Optional loaded version: After buttering, top with mini marshmallows and return to the air fryer at 350°F for 2–3 minutes, until puffed and golden. Finish with cinnamon sugar.